For this project, I had the privilege of working with Yarira CIC, a dynamic non-profit organization dedicated to empowering BAME women and children through wellness initiatives. Yarira CIC celebrates cultural heritage while providing meaningful opportunities for growth and self-expression. Their programs span diverse areas, including dance, music, cultural activities, skincare-making workshops, and business support services.

The goal of the project was to craft a cohesive brand identity and an engaging website that reflected the vibrancy, mission, and values of Yarira CIC.

Key Objectives:

1. Create a Unified Brand Identity:
   Develop a visual language that embodies empowerment, creativity, and cultural pride while appealing to the diverse communities served by Yarira CIC.

2. Design an Intuitive Website:
   Build a user-friendly platform that highlights Yarira’s programs, encourages community engagement, and supports their mission of wellness and empowerment.

Deliverables:

• A vibrant logo and cohesive color palette inspired by the rich cultural diversity of Yarira CIC’s community.
• Marketing materials such as roll up banner.
• A responsive website with clear navigation, program highlights, and easy-to-use contact features, enabling seamless access to Yarira’s services and events.

This project not only required creative innovation but also a deep understanding of the values and aspirations of BAME women and children. The result is a branding and digital presence that authentically represents Yarira CIC’s mission and helps them connect meaningfully with their community.